The Sponsorship & Rights Sub-Committee of NGOC has tied up arrangements for procuring, distributing and selling a wide range of official and exclusive Games merchandise designed with Games logo and identity.
The merchandise items include apparel and clothing like T-shirts, track pants and jackets, accessories like shoes, caps, sling bags and wrist bands, key chains, plush toys featuring Games mascot Ammu, sports-related articles, artefacts and commemorative coins. The full list of designated products is under finalisation.
M/s Diamond India Ltd, Mumbai has been selected as the Merchandising Partner for the Games after a tender process. They will be authorised to set up sales outlets at all venues and at Games Village and also for engaging retail chains and shops to make available the Games merchandise to the general public. Sales of a few merchandise items will commence through their Online shopping site by mid-Dec. The official Games portal will also start promoting the products shortly.
Merchandising is a vital part of such mega sports events as the National Games and will play a huge part in enlivening the event. It helps the public to get a feeling of participation. It is also a means to generate revenue for the Games.
Thursday, December 4, 2014
- See more at: http://www.kerala2015.com/news/large-selection-official-merchandise-will-enliven-games#sthash.jCJv94
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